Executive Director’s Corner: New Name
By Kim Ann Wardlow
Spring has begun, and it is a busy time at AINC.
We collaborated with Mile High United Way for an Earth Day volunteer event.
May began with our inaugural Concert in the Dark fundraising event.
There will be numerous resource fairs over the next few months where AINC will have a table.
Perhaps our most significant undertaking this spring will be to choose a new name for our organization. Why? There’s a few reasons, but primarily the word “audio” in our name causes people to associate us with hearing loss rather than vision loss. We see this at resource fairs when people approach our table to for ask about help with hearing loss. We are happy to refer them to an appropriate organization, but we wonder how many people we are missing. Also, our name is long and cumbersome, and this can make it difficult to use a smart speaker to play one of our Audio Editions or Original Programs. Jonathan Price. I look forward to updating you on our progress over the next couple of months.We recently began working with a consultant to generate possible names. We will be reaching out for feedback once we have a short list. A new name will mean a new logo. In addition to a traditional visual logo we will also have a sonic logo developed by our very own
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